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Understanding the Layers of Your Website: A Simple Guide
Think of your website like a house. It has different levels or layers, each with its own purpose and components. Let’s explore these layers to help you understand your website better. 1. The Foundation: Server Level 2. The Framework: CMS Level 3. The Add-Ons: Plugin/Extension Level 4. The Look and Feel: Theme Level 5. The…
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OTF vs. TTF: Decoding the Font Format Face-Off for Creatives and Designers
In the world of design and typography, fonts are the unsung heroes that bring life to words and visuals. But have you ever wondered about the technology behind those elegant serifs and bold sans serifs? Two common font formats, OTF (OpenType) and TTF (TrueType), often spark debate among designers. In this article, we’ll break down…
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Turning Obstacles into Opportunities: The Wisdom of Marcus Aurelius
The impediment to action advances action. What stands in the way becomes the way. The quote “The impediment to action advances action. What stands in the way becomes the way” is attributed to Marcus Aurelius, the Roman emperor and Stoic philosopher. It comes from his personal journal, now known as Meditations, a collection of his…
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AI Governance: Navigating the Creative Frontier
Artificial intelligence (AI) is no longer a futuristic concept; it’s a transformative force revolutionizing the creative industry. From generating scripts and composing music to designing visuals and even creating entire virtual worlds, AI is reshaping how we create and consume art. However, this rapid advancement also raises pressing questions about how we govern this technology…
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What is CSS? A Guide for Understanding Web Design and AI Digital Marketing
In the vibrant world of web design, CSS (Cascading Style Sheets) plays a pivotal role in transforming websites from simple text and structural elements into visually captivating experiences. CSS is a powerful styling language that collaborates seamlessly with HTML to shape the presentation of a website, dictating everything from colors and fonts to layout and…
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Farfetch: A Luxury Fashion Powerhouse Facing Uncertain Waters
Farfetch, the global platform for luxury fashion, has experienced a dramatic decline in its stock price, leaving many investors concerned about its future. In this blog post, we’ll delve into the factors behind this decline, analyze the company’s financial situation, explore potential risks and opportunities, and discuss the implications for investors. The Rise of Farfetch…
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GA4 & GTM Debug View: Your Essential Troubleshooting Toolkit
Google Analytics 4 (GA4) and Google Tag Manager (GTM) offer a powerful combination for collecting and managing website data. However, even the most carefully designed setups may occasionally run into hiccups. That’s where the debug view options come to the rescue, helping you pinpoint issues and keep your data flowing smoothly. Understanding the Importance of…
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The Blue Visit Button: A New Frontier for Creative Individuals and Music Artists in Digital Marketing
As a digital marketing agency specializing in AI-powered strategies for the creative industry, we’re constantly monitoring the evolving landscape of online platforms and search engines. Recently, Google has been experimenting with a new feature – a large blue “Visit” button under some mobile search result snippets. While still in its testing phase, this seemingly minor…
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Create Events in GA4: A Guide for AI-Powered Digital Marketing
Understanding how to create and configure events within GA4 is crucial for optimizing your digital marketing efforts – and that’s where AI can lend a helping hand.









