Data Analytics
-
Data Gravity: The Invisible Force Shaping the Digital World
In the realm of physics, gravity is the force that draws objects together. But in the digital age, there’s a new kind of gravity at play: data gravity. Data gravity is the phenomenon where large datasets attract other data, applications, and services. Think of it like a planet with its own gravitational pull – the…
-
XLOOKUP: The Digital Marketer’s Excel Power-Up
As digital marketers, we’re constantly swimming in a sea of data. Whether it’s keyword performance, campaign ROI, or lead attribution, Excel is our trusty tool for navigating this ocean of information. But are you still using the outdated VLOOKUP function? If so, it’s time to upgrade to XLOOKUP, the Excel function that will supercharge your…
-
What is the relationship between “tag” and “trigger” in google tag manager?
What is the relationship between “tag” and “trigger” in google tag manager? Tags: Tags are snippets of code or configuration that you want to deploy on your website. These can be tracking codes for tools like Google Analytics, Facebook Pixel, or other marketing tags. Tags are responsible for collecting and sending data to external services…


