Choosing right tools – Digital Marketing Data Silos and Fragmentation

In the realm of digital marketing, I firmly stand by the belief that simplicity is the true key to success. The tools we employ should be facilitators, not obstacles. This philosophy extends to integrations. I advocate for the notion that a tool is a tool—there’s no need to make things overly fancy. In a practical work environment, below are a few consideration angles.

Understand needs and ease of simplicity: To define the objective, Identify specific data points for integration across teams.

Scalability: Select tools that can scale with organizational growth.

Vendors support: Know that we do not work alone, third parties members also have to be able to utilise tools we choose. Regular updates ensure longevity and alignment with industry standards.